Marketing in Travel and Tourism
Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st C. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications currently...
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| Main Authors: | , , |
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| Other Authors: | |
| Format: | Book |
| Language: | English |
| Published: |
Amsterdam
Butterworth-Heinemann
2009
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| Edition: | Fourth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing in Travel and Tourism