SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY

The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this...

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Bibliographic Details
Main Authors:	Lovelock, Christopher (Author), Wirtz, Jochen (Author)
Format:	Book
Language:	English
Published:	Boston Prentice Hall 2011
Edition:	Seventh Edition
Subjects:	Marketing > Management Professions > Marketing Service industries > Marketing Customer services > Marketing
Online Access:	Click Here to View Status and Holdings.
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