SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY
The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Prentice Hall
2011
|
| Edition: | Seventh Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0136107214 |q hardback |
| 020 | # | # | |a 9780136107217 |q hardback |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415.13 |b .L5883 2011 |
| 100 | 1 | # | |a Lovelock, Christopher |e author |
| 245 | 1 | 0 | |a SERVICES MARKETING |b PEOPLE, TECHNOLOGY, STRATEGY |c Christopher Lovelock, Jochen Wirtz |
| 250 | # | # | |a Seventh Edition |
| 264 | # | 1 | |a Boston |b Prentice Hall |c 2011 |
| 264 | # | 4 | |c ©2011 |
| 300 | # | # | |a xxii, 626 pages |b illustrations, map |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today |
| 650 | # | 0 | |a Marketing |x Management |
| 650 | # | 0 | |a Professions |x Marketing |
| 650 | # | 0 | |a Service industries |x Marketing |
| 650 | # | 0 | |a Customer services |x Marketing |
| 700 | 1 | # | |a Wirtz, Jochen |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=441077 |
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SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY