SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY

SERVICES MARKETING PEOPLE, TECHNOLOGY, STRATEGY

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The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this...

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Bibliographic Details
Main Authors: Lovelock, Christopher (Author), Wirtz, Jochen (Author)
Format: Book
Language:English
Published: Boston Prentice Hall 2011
Edition:Seventh Edition
Subjects:
Marketing > Management
Professions > Marketing
Service industries > Marketing
Customer services > Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Summary:The fundamentals of services marketing presented in a strategic marketing framework. Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing. The marketing framework has been restructured for this edition to reflect what is happening in services marketing today
Physical Description:xxii, 626 pages illustrations, map 29 cm
Bibliography:Includes bibliographical references and index
ISBN:0136107214
9780136107217

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