Service management operations, strategy, information technology
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and share...
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
McGraw-Hill/Irwin
2011
©2011 |
| Edition: | 7th editions |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Service management operations, strategy, and information technology