Service management operations, strategy, information technology

Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and share...

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Bibliographic Details
Main Author: Fitzsimmons, James A. (Author)
Other Authors: Fitzsimmons, Mona J.
Format: Book
Language:English
Published: Boston, Mass. McGraw-Hill/Irwin 2011
©2011
Edition:7th editions
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Online Access:Click Here to View Status and Holdings.
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