Service management operations, strategy, information technology
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and share...
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Format: | Book |
Language: | English |
Published: |
Boston, Mass.
McGraw-Hill/Irwin
2011
©2011 |
Edition: | 7th editions |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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