Service management operations, strategy, information technology
Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and share...
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| Format: | Book |
| Language: | English |
| Published: |
Boston, Mass.
McGraw-Hill/Irwin
2011
©2011 |
| Edition: | 7th editions |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 0071289275 |q paperback |
| 020 | # | # | |a 9780071289276 |q paperback |
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| 041 | 0 | # | |a eng |
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| 100 | 1 | # | |a Fitzsimmons, James A. |e author |
| 245 | 1 | 0 | |a Service management |b operations, strategy, information technology |c James A. Fitzsimmons |
| 250 | # | # | |a 7th editions |
| 264 | # | 1 | |a Boston, Mass. |b McGraw-Hill/Irwin |c 2011 |
| 264 | # | 1 | |c ©2011 |
| 300 | # | # | |a xviii, 541 pages |b illustrations |c 28 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarreir |
| 500 | # | # | |a Includes index |
| 520 | # | # | |a Services Marketing: Managing the Service Value Chain 1st edition argues that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, the book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits. Geared towards final year marketing students, the book is also useful for postgraduate students and for practitioners who work, or wish to specialise in the area of services management and marketing. |
| 650 | # | 0 | |a Service industries |x Management |
| 700 | 1 | # | |a Fitzsimmons, Mona J. |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=441073 |
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Service management operations, strategy, and information technology