Principles of Marketing
Learn how to create value and gain loyal customers. Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing prese...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Prentice Hall
2012
|
| Edition: | 14E |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag MARC
| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-440592 | ||
| 005 | 202194103724 | ||
| 008 | 211224t20122012XXU ag# ##001 |#eng#D | ||
| 020 | # | # | |a 9780132167123 |q hardback |
| 020 | # | # | |a 0132167123 |q hardback |
| 040 | # | # | |a DLC |b eng |c DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .K636 2012 |
| 100 | 1 | # | |a Kotler, Philip |e author |
| 245 | 1 | 0 | |a Principles of Marketing |c PHILIP Kotler, GARY Armstrong |
| 250 | # | # | |a 14E |
| 264 | # | 1 | |a Boston |b Pearson Prentice Hall |c 2012 |
| 264 | # | 4 | |c ©2012 |
| 300 | # | # | |a xxiv, 613 pages |b illustrations |c 29 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and index |
| 520 | # | # | |a Learn how to create value and gain loyal customers. Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. |
| 526 | 8 | # | |a MKT420 |b BM231 |5 BM |
| 526 | # | # | |a Principles and Practice Of Marketing |b Bachelor of Business Administration(Hons)Entrepreneurship |5 Faculty of Business Management |
| 526 | # | # | |a MKT420 |b BM221 |5 BM |
| 526 | # | # | |a Principles and Practice Of Marketing |b Bachelor of Insurance |5 Faculty of Business Management |
| 526 | # | # | |a MKT420 |b BM216 |5 BM |
| 526 | # | # | |a Principles and Practice Of Marketing |b Bachelor of Business Administration (Honors) Transport |5 Faculty of Business Management |
| 526 | # | # | |a MKT420 |b BM 223 |5 BM |
| 526 | # | # | |a Principle and Practices of Marketing |b Bachelor of Business Administration (Honors) Human Resource Management |5 Faculty of Business Management |
| 526 | # | # | |a MKT420 |b BM224 |5 BM |
| 526 | # | # | |a Principle and Practices of Marketing |b Bachelor of Business Administration (Honors) Operations Management |5 Faculty of Business Management |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Armstrong, Gary |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=440592 |
| 964 | # | # | |c BOK |d AC |
| 998 | # | # | |a 00250##a002.5.2||00250##b002.5.3||00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00520##a007.2||00520##b007.2|| |
Principles of marketing