Principles of Marketing
Learn how to create value and gain loyal customers. Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing prese...
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Boston
Pearson Prentice Hall
2012
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| Edition: | 14E |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Learn how to create value and gain loyal customers. Todays marketing challenge is to create vibrant, interactive communities of consumers who make products and brands a part of their daily lives. To help readers understand how to create value and gain loyal customers, Principles of Marketing presents fundamental marketing information in a comprehensive format, organized around an innovative customer-value framework. The fourteenth edition includes coverage on sustainability and a focus on marketing in today's challenging economic climate. |
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| Physical Description: | xxiv, 613 pages illustrations 29 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780132167123 0132167123 |
Principles of marketing