Unleashing the power of digital signage content strategies for the 5th screen
Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and st...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Burlington, MA, USA
Focal Press
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Digital signage broadcasting content management and distribution techniques 
Designing Interpretive Signs Principles in Practice