Unleashing the power of digital signage content strategies for the 5th screen

Unleashing the power of digital signage content strategies for the 5th screen

Implement a successful content strategy that optimizes the return-on-message performance of your digital signage program. Learn the message attributes for each of the three core network types (Point of Wait, Point of Sale, and Point of Transit), how to measure the program's effectiveness and st...

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Bibliographic Details
Main Author: Kelsen, Keith (Author)
Format: Book
Language:English
Published: Burlington, MA, USA Focal Press 2010
Subjects:
Signs and signboards
Digital signage > Audio-visual equipment
Advertising > Audio-visual equipment
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