New Food Product Development From Concept to Marketplace

New Food Product Development From Concept to Marketplace

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This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into th...

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Bibliographic Details
Main Author: Fuller, Gordon W. (Author)
Format: Book
Language:English
Published: Boca Raton, FL CRC Press Taylor & Francis Group 2011
Edition:THIRD EDITION
Subjects:
Food > Marketing
Food industry and trade > Technological innovations
Product management > Marketing
New products > Marketing
Food > Research
Online Access:Click Here to View Status and Holdings.
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MARC

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520 # # |a This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into the marketplace. With extensive experience in new food product development, the author outlines ways a company can organize for new product development and utilize available resources. He focuses on the roles, functions, and interactions of the members of the food product development team, as well as other company departments and outside resources in the food product development process 
526 0 # |a FST738  |b AS752  |5 AS 
526 0 # |a Innovative Food Products  |b Master of Science In Food Science and Technology  |5 Faculty of Applied Science 
650 # 0 |a Food  |x Marketing 
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650 # 0 |a Product management  |x Marketing 
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650 # 0 |a Food  |x Research 
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