New Food Product Development From Concept to Marketplace

New Food Product Development From Concept to Marketplace

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This new edition of a bestselling text in food product development provides a comprehensive overview of the new food product development process. Stages of development are described in detail, beginning with sources of ideas, then moving through development, final screening, and introduction into th...

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Bibliographic Details
Main Author: Fuller, Gordon W. (Author)
Format: Book
Language:English
Published: Boca Raton, FL CRC Press Taylor & Francis Group 2011
Edition:THIRD EDITION
Subjects:
Food > Marketing
Food industry and trade > Technological innovations
Product management > Marketing
New products > Marketing
Food > Research
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