Marketing
Engaging and thorough, this book shows students how marketing principles affect their day-to-day lives, as well as their significant influence on business decisions. Core topics include the social marketing phenomenon, entrepreneurship, C.R.M., global perspectives, and ethics, as well as in-depth di...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Mason, Ohio
SOUTH-WESTERN CENGAGE Learning
2011
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| Edition: | 11e |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Marketing