MANAGING QUALITY SERVICE IN HOSPITALITY how organizations achieve excellence in the guest experience

MANAGING QUALITY SERVICE IN HOSPITALITY how organizations achieve excellence in the guest experience

MANAGING QUALITY SERVICE IN HOSPITALITY: HOW ORGANIZATIONS ACHIEVE EXCELLENCE IN THE GUEST EXPERIENCE, 1st edition teaches the concept of treating customers as guests and creating a "WOW" experience for them. Many other texts in this subject area skip over guest-focused service strategy in...

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Bibliographic Details
Main Author: Ford, Robert C. (Author)
Other Authors: Heaton, Cherrill P, Sturman, Michael C. Michael Craig
Format: Book
Language:English
Published: Clifton Park, NY Delmar/Cengage Learning 2012
Subjects:
Hospitality industry > Management
Hospitality industry > Customer services
Online Access:Click Here to View Status and Holdings.
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