Brand rewired connecting intellectual property, branding, and creativity strategy

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Bibliographic Details
Main Author:	Chasser, Anne H.
Other Authors:	Wolfe, Jennifer C.
Format:	Book
Published:	Hoboken, N.J. Wiley 2010
Subjects:	Branding (Marketing) Intellectual property Strategic planning Product management
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 9780470575420 (hbk.)
020	#	#	\|a 0470575425 (hbk.)
040	#	#	\|a DLC \|d ITMB
090	0	0	\|a HF5415.15 \|b .C46 2010
100	1	#	\|a Chasser, Anne H.
245	1	0	\|a Brand rewired \|b connecting intellectual property, branding, and creativity strategy \|c Anne H. Chasser, Jennifer C. Wolfe
260	#	#	\|a Hoboken, N.J. \|b Wiley \|c 2010
300	#	#	\|a xvi, 224 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references (p. 197-214) and index
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Intellectual property
650	#	0	\|a Strategic planning
650	#	0	\|a Product management
700	1	#	\|a Wolfe, Jennifer C.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=431742
964	#	#	\|c BOK \|d MC