Brand rewired connecting intellectual property, branding, and creativity strategy

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Bibliographic Details
Main Author:	Chasser, Anne H.
Other Authors:	Wolfe, Jennifer C.
Format:	Book
Published:	Hoboken, N.J. Wiley 2010
Subjects:	Branding (Marketing) Intellectual property Strategic planning Product management
Online Access:	Click Here to View Status and Holdings.
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