Brand rewired connecting intellectual property, branding, and creativity strategy

Brand rewired connecting intellectual property, branding, and creativity strategy

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Bibliographic Details
Main Author: Chasser, Anne H.
Other Authors: Wolfe, Jennifer C.
Format: Book
Published: Hoboken, N.J. Wiley 2010
Subjects:
Branding (Marketing)
Intellectual property
Strategic planning
Product management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 224 p. ill. 24 cm
Bibliography:Includes bibliographical references (p. 197-214) and index
ISBN:9780470575420 (hbk.)
0470575425 (hbk.)

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