Branded! how retailers engage consumers with social media and mobility

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Bibliographic Details
Main Author:	Brennan, Bernie
Other Authors:	Schafer, Lori
Format:	Book
Published:	Hoboken, NJ Wiley 2010
Series:	Wiley and SAS business series
Subjects:	Social media > Economic aspects Online social networks > Economic aspects Branding (Marketing) Telemarketing Internet marketing
Online Access:	Click Here to View Status and Holdings.
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090	0	0	\|a HF5415.1265 \|b .B744 2010
100	1	#	\|a Brennan, Bernie
245	1	0	\|a Branded! \|b how retailers engage consumers with social media and mobility \|c Bernie Brennan, Lori Schafer
260	#	#	\|a Hoboken, NJ \|b Wiley \|c 2010
300	#	#	\|a xx, 264 p. \|b ill \|c 24 cm
490	1	#	\|a Wiley & SAS business series
500	#	#	\|a Includes index
650	#	0	\|a Social media \|x Economic aspects
650	#	0	\|a Online social networks \|x Economic aspects
650	#	0	\|a Branding (Marketing)
650	#	0	\|a Telemarketing
650	#	0	\|a Internet marketing
700	1	#	\|a Schafer, Lori
830	0	#	\|a Wiley and SAS business series
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=431671
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