Branded! how retailers engage consumers with social media and mobility

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Bibliographic Details
Main Author:	Brennan, Bernie
Other Authors:	Schafer, Lori
Format:	Book
Published:	Hoboken, NJ Wiley 2010
Series:	Wiley and SAS business series
Subjects:	Social media > Economic aspects Online social networks > Economic aspects Branding (Marketing) Telemarketing Internet marketing
Online Access:	Click Here to View Status and Holdings.
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