Branded! how retailers engage consumers with social media and mobility

Branded! how retailers engage consumers with social media and mobility

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Bibliographic Details
Main Author: Brennan, Bernie
Other Authors: Schafer, Lori
Format: Book
Published: Hoboken, NJ Wiley 2010
Series:Wiley and SAS business series
Subjects:
Social media > Economic aspects
Online social networks > Economic aspects
Branding (Marketing)
Telemarketing
Internet marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xx, 264 p. ill 24 cm
ISBN:9780470768679 (hardback)
0470768673 (hardback)

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