The media handbook a complete guide to advertising media selection, planning, research, and buying

The media handbook a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author: Katz, Helen E.
Format: Book
Published: New York, NY Routledge 2010
Edition:4th ed
Series:Routledge communication series
Subjects:
Marketing channels
Advertising media planning
Mass media and business
Online Access:Click Here to View Status and Holdings.
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