The media handbook a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author:	Katz, Helen E.
Format:	Book
Published:	New York, NY Routledge 2010
Edition:	4th ed
Series:	Routledge communication series
Subjects:	Marketing channels Advertising media planning Mass media and business
Online Access:	Click Here to View Status and Holdings.
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