The media handbook a complete guide to advertising media selection, planning, research, and buying

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Bibliographic Details
Main Author:	Katz, Helen E.
Format:	Book
Published:	New York, NY Routledge 2010
Edition:	4th ed
Series:	Routledge communication series
Subjects:	Marketing channels Advertising media planning Mass media and business
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a Katz, Helen E.
245	1	4	\|a The media handbook \|b a complete guide to advertising media selection, planning, research, and buying \|c Helen Katz
250	#	#	\|a 4th ed
260	#	#	\|a New York, NY \|b Routledge \|c 2010
300	#	#	\|a xii, 212 p. \|b ill. \|c 24 cm
490	1	#	\|a Communication series
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing channels
650	#	0	\|a Advertising media planning
650	#	0	\|a Mass media and business
830	#	1	\|a Routledge communication series
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