The media handbook a complete guide to advertising media selection, planning, research, and buying
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| Main Author: | |
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| Format: | Book |
| Published: |
New York, NY
Routledge
2010
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| Edition: | 4th ed |
| Series: | Routledge communication series
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xii, 212 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780415873536 (hbk.) 9780415873543 (pbk.) |
The media handbook