MARKETING PUBLIC RELATIONS A Marketer's Approach to Public Relations and Social Media
Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing market...
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| Format: | Book |
| Language: | English |
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Upper Saddle River, N.J.
Prentice Hall
2010
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| Online Access: | Click Here to View Status and Holdings. |
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The marketer's guide to public relations in the 21st century