MARKETING PUBLIC RELATIONS A Marketer's Approach to Public Relations and Social Media
Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing market...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall
2010
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
The marketer's guide to public relations in the 21st century