MARKETING PUBLIC RELATIONS A Marketer's Approach to Public Relations and Social Media
Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing market...
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| Format: | Book |
| Language: | English |
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Upper Saddle River, N.J.
Prentice Hall
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 020 | # | # | |a 9780136082996 |
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| 100 | 1 | # | |a Giannini, Gaetan T. |e author |
| 245 | 0 | 0 | |a MARKETING PUBLIC RELATIONS |b A Marketer's Approach to Public Relations and Social Media |c Gaetan T. Giannini, Jr, Cedar Crest College |
| 264 | # | 1 | |a Upper Saddle River, N.J. |b Prentice Hall |c 2010 |
| 264 | # | 4 | |c ©2010 |
| 300 | # | # | |a xxi, 291 pages |b chiefly colour illustrations |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to "do Marketing Public Relations" in the real world. |
| 650 | # | 0 | |a Public relations |x Management |
| 650 | # | 0 | |a Marketing |x Management |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=430354 |
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The marketer's guide to public relations in the 21st century