MARKETING PUBLIC RELATIONS A Marketer's Approach to Public Relations and Social Media
Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing market...
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| Format: | Book |
| Language: | English |
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Upper Saddle River, N.J.
Prentice Hall
2010
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Marketing Public Relations breaks from the norm by presenting public relations using a marketing, rather than a communications studies or journalism, approach. This text recognises the similarities between PR, word-of-mouth, and social networking media and creates a framework for constructing marketing strategies that incorporate these highly credible and cost-effective tools. Students will first learn the theory and then how to apply it in order to "do Marketing Public Relations" in the real world. |
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| Physical Description: | xxi, 291 pages chiefly colour illustrations 24 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780136082996 0136082998 |
The marketer's guide to public relations in the 21st century