Marketing the sports organisation building networks and relationships

Marketing the sports organisation building networks and relationships

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Bibliographic Details
Main Author: Ferrand, Alain 1952- (Author)
Other Authors: McCarthy, Scott 1958-
Format: Book
Language:English
Published: New York Routledge 2009
Subjects:
Sports > Marketing > Societies, etc.
Sports administration
Relationship marketing
Online Access:Click Here to View Status and Holdings.
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