Marketing the sports organisation building networks and relationships

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Bibliographic Details
Main Author:	Ferrand, Alain 1952- (Author)
Other Authors:	McCarthy, Scott 1958-
Format:	Book
Language:	English
Published:	New York Routledge 2009
Subjects:	Sports > Marketing > Societies, etc. Sports administration Relationship marketing
Online Access:	Click Here to View Status and Holdings.
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