Marketing methods to improve company strategy applied tools and frameworks to improve a company's competitiveness using a network approach

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Bibliographic Details
Main Author:	Neves, Marcos Fava
Other Authors:	Castro, Luciano Thomé e, Cônsoli, Matheus Alberto
Format:	Book
Published:	New York Routledge 2010
Subjects:	Strategic planning Competition Marketing Industrial management
Online Access:	Click Here to View Status and Holdings.
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