Creating DEMAND Generate Cool, Custom Marketing Ideas

Discusses elements of a successful marketing campaign, with tips for developing innovative ideas geared toward customers, illustrative anecdotes, and ideas for troubleshooting and refining strategies to meet specific business objectives

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Bibliographic Details
Main Authors: Tabio, Gerardo V. 1954- (Author), Beamer, Sally 1958- (Author)
Format: Book
Language:English
Published: Amherst, N.Y. Prometheus Books 2009
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