Cutlip & Center's Effective Public Relations
Effective public relations has defined public relations theory and practice for almost six decades. It also has schooled practitioners in many languages and has served as the definitive reference for the emerging profession. The first edition of Scott M. Cutlip and Allen H. Center's revolutiona...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, NJ
Prentice Hall
2009
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| Edition: | TENTH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Effective public relations has defined public relations theory and practice for almost six decades. It also has schooled practitioners in many languages and has served as the definitive reference for the emerging profession. The first edition of Scott M. Cutlip and Allen H. Center's revolutionary book in 1952 made public relations an acceptable subject of academic study and laid a foundation for scholarship and professional practice. To honor Scott Cutlip and Allen Center's significant contributions to the field of Public Relations, we have renamed the title of the best-selling textbook they created to Cutlip and Center's Effective Public Relations: BOOK JACKET |
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| Item Description: | Previous edition: 2006 |
| Physical Description: | xviii, 486 pages illustrations, portraits 26 cm |
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780136029694 0136029698 |
Cutlip and Center's effective public relations 
Cutlip and Center's effective public relations