Cutlip & Center's Effective Public Relations

Effective public relations has defined public relations theory and practice for almost six decades. It also has schooled practitioners in many languages and has served as the definitive reference for the emerging profession. The first edition of Scott M. Cutlip and Allen H. Center's revolutiona...

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Bibliographic Details
Main Authors: Cutlip, Scott M. (Author), Broom, Glen M. (Author), Center, Allen H. (Author)
Format: Book
Language:English
Published: Upper Saddle River, NJ Prentice Hall 2009
Edition:TENTH EDITION
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Online Access:Click Here to View Status and Holdings.
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