KLEPPNER'S Advertising Procedure
An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provid...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall/Pearson
2011
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| Edition: | Eighteenth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Kleppner's advertising procedur