KLEPPNER'S Advertising Procedure

KLEPPNER'S Advertising Procedure

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An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provid...

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Bibliographic Details
Main Authors: Lane, W. Ronald 1940- (Author), Reichert, Tom (Author), King, Karen Whitehill (Author)
Format: Book
Language:English
Published: Upper Saddle River, N.J. Prentice Hall/Pearson 2011
Edition:Eighteenth edition
Subjects:
Advertising
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