KLEPPNER'S Advertising Procedure
An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provid...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Upper Saddle River, N.J.
Prentice Hall/Pearson
2011
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| Edition: | Eighteenth edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | An all-inclusive introduction to the exciting and dynamic world of advertising. Kleppner's Advertising Procedure introduces readers to advertising by providing insight from professionals and recent examples that highlight the best advertisements and promotional techniques. This text also provides readers with a clear, comprehensive look at the roles practitioners play from three key perspectives: a firm's marketing/advertising department, an ad agency professional, and media executives. The eighteenth edition reflects how new media has changed advertising |
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| Physical Description: | xx, 817 pages illustrations (chiefly colour) 28 cm. |
| Bibliography: | Includes bibliographical references (page 789-799) and index |
| ISBN: | 9780132465519 0132465515 9780136110828 0136110827 |
Kleppner's advertising procedur