The Marketing Plan
The Marketing Plan, 5th Edition gives students the knowledge, tools, and techniques they need to develop marketing plans like the pros. Throughout the text, step-by-step procedures guide students through each phase in creating marketing plans??from scanning the environment and establishing goals and...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Hoboken, N.J
Wiley
2006
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| Edition: | Fifth Edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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The marketing plan