Management of Electronic Media

Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction...

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Bibliographic Details
Main Author:	Albarran, Alan B. (Author)
Format:	Book
Language:	English
Published:	Boston, MA Wadsworth Cengage Learning 2010
Edition:	4th ed
Subjects:	Mass media > Management
Online Access:	Click Here to View Status and Holdings.
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