Management of Electronic Media

Management of Electronic Media

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Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction...

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Bibliographic Details
Main Author: Albarran, Alan B. (Author)
Format: Book
Language:English
Published: Boston, MA Wadsworth Cengage Learning 2010
Edition:4th ed
Subjects:
Mass media > Management
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