Management of Electronic Media
Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction...
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Main Author: | |
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Format: | Book |
Language: | English |
Published: |
Boston, MA
Wadsworth Cengage Learning
2010
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Edition: | 4th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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MARC
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090 | 0 | 0 | |a P96 .M34 |b A43 2010 |
100 | 1 | # | |a Albarran, Alan B. |e author |
245 | 1 | 0 | |a Management of Electronic Media |c Alan B. Albarran |
250 | # | # | |a 4th ed |
264 | # | 1 | |a Boston, MA |b Wadsworth Cengage Learning |c 2010 |
264 | # | 4 | |c ©2010 |
300 | # | # | |a xxii, 332 pages |b illustrations |c 24 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes glossary and index |
520 | # | # | |a Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media. |
650 | # | 0 | |a Mass media |x Management |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=422641 |
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