Management of Electronic Media

Management of Electronic Media

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Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction...

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Bibliographic Details
Main Author: Albarran, Alan B. (Author)
Format: Book
Language:English
Published: Boston, MA Wadsworth Cengage Learning 2010
Edition:4TH EDITION
Subjects:
Mass media > Management
Online Access:Click Here to View Status and Holdings.
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MARC

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041 0 # |a eng 
090 0 0 |a P96.M34  |b A43 2010 
100 1 # |a Albarran, Alan B.  |e author 
245 1 0 |a Management of Electronic Media  |c Alan B. Albarran 
250 # # |a 4TH EDITION 
264 # 1 |a Boston, MA  |b Wadsworth Cengage Learning  |c 2010 
264 # 4 |c ©2010 
300 # # |a xxii, 332 pages  |b illustrations  |c 24 cm 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Includes glossary and index 
520 # # |a Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media. 
650 # 0 |a Mass media  |x Management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=422641 
964 # # |c BOK  |d MC 

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