Management of Electronic Media
Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction...
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Boston, MA
Wadsworth Cengage Learning
2010
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| Edition: | 4TH EDITION |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media. |
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| Physical Description: | xxii, 332 pages illustrations 24 cm |
| Bibliography: | Includes glossary and index |
| ISBN: | 9780495569428 0495569429 |
Management of electronic media