Management of Electronic Media

Management of Electronic Media

Show other versions (3)

Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction...

Full description

Saved in:
Bibliographic Details
Main Author: Albarran, Alan B. (Author)
Format: Book
Language:English
Published: Boston, MA Wadsworth Cengage Learning 2010
Edition:4th ed
Subjects:
Mass media > Management
Online Access:Click Here to View Status and Holdings.
Tags: Add Tag
No Tags, Be the first to tag this record!
Description
Summary:Intended for the Broadcasting Management, Electronic Media Management course (sometimes Broadcast Programming & Management course) for undergraduate broadcasting majors in their sophomore/junior/senior year. Prerequisites are Introduction to Broadcasting and Electronic Media and/or Introduction to Mass Communication/Mass Media.
Physical Description:xxii, 332 pages illustrations 24 cm
Bibliography:Includes glossary and index
ISBN:9780495569428
0495569429

Similar Items