Concept Research in Food Product Design and Development

Concept Research in Food Product Design and Development

Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and a...

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Bibliographic Details
Main Authors: Moskowitz, Howard R. (Author), Porretta, Sebastiano (Author), Silcher, Matthias (Author)
Format: Book
Language:English
Published: Ames, Iowa Blackwell Publishing 2005
Subjects:
Commercial products > Testing
Food > Sensory evaluation
Online Access:Click Here to View Status and Holdings.
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