Concept Research in Food Product Design and Development
Concepts are critical for the development and marketing of products and services. They constitute the blueprint for these products and services, albeit at the level of consumers rather than at the technical level. A good product concept can help make the product a success by guiding developers and a...
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| Main Authors: | , , |
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| Format: | Book |
| Language: | English |
| Published: |
Ames, Iowa
Blackwell Publishing
2005
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Sensory and consumer research in food product design and development