Marketing management for nonprofit organizations
Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Oxford University Press
2009
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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|---|---|---|---|
| 001 | wils-418012 | ||
| 005 | 2021425173359 | ||
| 008 | t2009 a 001 eng D | ||
| 020 | # | # | |a 9780199236152 |
| 020 | # | # | |a 0199236151 |
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| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b .S27 2009 |
| 100 | 1 | # | |a Sargeant, Adrian |e author |
| 245 | 1 | 0 | |a Marketing management for nonprofit organizations |c Adrian Sargeant |
| 250 | # | # | |a 3rd ed |
| 264 | # | 1 | |a Oxford |b Oxford University Press |c 2009 |
| 264 | # | 4 | |c ©2009 |
| 300 | # | # | |a xix, 498 pages |b illustrations, plans |c 25 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 504 | # | # | |a Includes bibliographical references and indexes |
| 520 | # | # | |a Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas |
| 650 | # | 0 | |a Nonprofit organizations |x Marketing |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=418012 |
| 964 | # | # | |c BOK |d BM |
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Marketing management for nonprofit organizations