Marketing management for nonprofit organizations

Marketing management for nonprofit organizations

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Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas

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Bibliographic Details
Main Author: Sargeant, Adrian (Author)
Format: Book
Language:English
Published: Oxford Oxford University Press 2009
Edition:3rd ed
Subjects:
Nonprofit organizations > Marketing
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