Marketing management for nonprofit organizations
Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas
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| Main Author: | |
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| Format: | Book |
| Language: | English |
| Published: |
Oxford
Oxford University Press
2009
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| Edition: | 3rd ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Summary: | Marketing Management for Nonprofit Organizations provides a comprehensive overview of the theory behind nonprofit marketing and analyses key nonprofit contexts such as fundraising, the arts, education, healthcare, volunteering, the public sector, and the arena of social ideas |
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| Physical Description: | xix, 498 pages illustrations, plans 25 cm |
| Bibliography: | Includes bibliographical references and indexes |
| ISBN: | 9780199236152 0199236151 |
Marketing management for nonprofit organizations