Building a buzz libraries & word-of-mouth marketing
Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...
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Chicago
American Library Association
2010
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| Online Access: | Click Here to View Status and Holdings. |
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Running a successful library card campaign a how-to-do-it manual for librarians