Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

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Bibliographic Details
Main Author: Barber, Peggy
Other Authors: Wallace, Linda K.
Format: Book
Published: Chicago American Library Association 2010
Subjects:
Libraries > Case studies > Marketing > United States
Libraries > Marketing
Libraries > Case studies > Public relations > United States
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